“Journalists obsess about their leads. Don Wycliff, a winner of prizes for editorial writing, says, “I’ve always been a believer that if I’ve got two hours in which to write a story, the best investment I can make is to… — Chip Heath Copy Share Image
Good editorial writing has less to do with winning an argument, since the other side is mostly not listening, than with telling the guys on your side how they ought to sound when they’re arguing. — Adam Gopnik Copy Share Image
