Authentic Quote by Charles Platt
“When you shop online, wouldn't you like to sample the bouquet of wines, the aroma of cigars, or the subtle fragrance of flowers before surrendering your credit card number? Surely more companies will want to aromatize their Web presence when they realize there's a device that can produce genuinely pleasing, authentic fragrances.”
About This Quote
Source Article: Wired Magazine, “The Smell of the Internet”, 1995
The quote imagines a future where digital commerce includes sensory experiences like smell, enhancing online shopping and marketing.
In simple terms: Online shopping could include real scents to attract customers.
Key Takeaway
Integrate scent technology into e‑commerce.
Themes
technology
marketing
sensory experience
future
commerce
Mood
innovative
optimistic
playful
Type
visionary
speculative
marketing
When to use this quote
- online retail
- event promotions
- virtual showrooms
- product demos
Key Concepts
multisensory marketing
digital aroma
consumer engagement
Questions to Reflect On
- How would you balance sensory richness with user privacy?
- What scents best influence buying decisions?
A Different Perspective
Scent delivery tech is costly and may be intrusive for users.
