Whole Complex Quotes by Paul Rand

More Quotes by Paul Rand

Paul Rand has 29 quotes on this site. A few more worth reading:

• Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition.…
• Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
• Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual…
• Design is everything. Everything!
• The reason I always insisted on signing my work was not to be subordinate to anyone.
• Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt,…
• Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit…
• Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or…
• Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate…
• Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the…
• I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism... It's part…
• If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the…

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