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Marketing Quotes by Philip Kotler
- Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
- Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
- Authentic marketing is not the art of selling what you make but knowing what to make.
- Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once…
- Marketing is a race without a finishing line
- The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the…
- Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
- Marketing is becoming a battle based on information than on sales power.
- Marketing is the set of human activities directed at facilitating and consummating exchanges.
- Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
More Marketing Quotes
- If you make listening and observation your occupation you will gain much more than you can by talk. — Robert Baden-Powell
- The most powerful element in advertising is the truth. — William Bernbach
- Nobody counts the number of ads you run; they just remember the impression you make. — William Bernbach
- It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest… — Dirk Benedict
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. — Jeff Bezos
- The only one that seems to be able to hold the business is Disney. They do it is because they have a… — Don Bluth
- Do not be embarrassed by your failures, learn from them and start again. — Richard Branson
- Business opportunities are like buses, there's always another one coming. — Richard Branson
- My philosophy is that if I have any money I invest it in new ventures and not have it sitting around. — Richard Branson
- It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater. — Alvin Ailey
- I had a marketing idea that everybody hated, decency is sexy. — James L. Brooks
- You must remain focused on your journey to greatness. — Les Brown