Philip Kotler Quotes
- Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. Art
- Today you have to run faster to stay in place. Faster
- Your company does not belong inmarkets where it cannot be the best. Belong
- It is more important to do what is strategically right than what is immediately profitable. Funny
- The most important thing is to forecast where customers are moving, and be in front of them. Customers
- The internet will create the winnerand bury the laggards. Bury
- Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company. Asset
- The best way to hold customers is to constantly figure out how to give them more for less. Best
- The successful salesperson cares first for the customer, second for the products. Care
- The best advertising is done by satisfied customers. Advertising
- Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer. Communication
- Authentic marketing is not the art of selling what you make but knowing what to make. Art
- Watch the product life cycle; but more important, watch the market life cycle. Cycle
- There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market. Carefully
- Don’t buy market share. Figure out how to earn it. Buy
- Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. Average
- Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match. Ability
- Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once… Balanced
- Good companies will meet needs; great companies will create markets. Companies
- Marketing is a race without a finishing line Finishing