« All Way Quotes · Philip Kotler's Page
Way Quotes by Philip Kotler
- Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
- The best way to hold customers is to constantly figure out how to give them more for less.
- Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
- Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.
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