« All Marketing Quotes · Peter Drucker's Page
Marketing Quotes by Peter Drucker
- Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All…
- The aim of marketing is to make selling superfluous.
- Great wisdom not applied to action and behavior is meaningless data.
- A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That…
- Marketing and innovation produce results; all the rest are costs.
- There are only two things in a business that make money - innovation and marketing, everything else is cost.
- Marketing is the distinguishing, unique function of the business.
- The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- Marketing is not a function, it is the whole business seen from the customer's point of view.
- Business has only two basic functions - marketing and innovation.
More Marketing Quotes
- If you make listening and observation your occupation you will gain much more than you can by talk. — Robert Baden-Powell
- The most powerful element in advertising is the truth. — William Bernbach
- Nobody counts the number of ads you run; they just remember the impression you make. — William Bernbach
- It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest… — Dirk Benedict
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. — Jeff Bezos
- The only one that seems to be able to hold the business is Disney. They do it is because they have a… — Don Bluth
- Do not be embarrassed by your failures, learn from them and start again. — Richard Branson
- Business opportunities are like buses, there's always another one coming. — Richard Branson
- My philosophy is that if I have any money I invest it in new ventures and not have it sitting around. — Richard Branson
- It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater. — Alvin Ailey
- I had a marketing idea that everybody hated, decency is sexy. — James L. Brooks
- You must remain focused on your journey to greatness. — Les Brown