Great Brands Quotes by Al Ries

More Quotes by Al Ries

Al Ries has 19 quotes on this site. A few more worth reading:

• Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens.…
• A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the…
• Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
• Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of…
• When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is…
• The most powerful concept in marketing is owning a word in the prospects mind.
• War and marketing have many similarities.
• Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
• The next generation product almost never comes from the previous generation.
• A brand should strive to own a word in the mind of the consumer.
• Everyone is interested in what‘s new. Few people are interested in what‘s better.
• Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

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