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Brand Quotes by Simon Mainwaring
- When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to…
- Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This…
- The keys to brand success are self-definition, transparency, authenticity and accountability.
- Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a…
- For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
- It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
- Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
- Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
- If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a…
- Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such…
- How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share…
- If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple…
- Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean…
- When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better…
More Brand Quotes
- I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every… — John Avlon
- No, if it was up to me every record would be brand new studio material but Atlantic records asked me to put… — Sebastian Bach
- Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith. — Stephen Baldwin
- Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the… — Scott Adams
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. — Jeff Bezos
- Children are natural Zen masters; their world is brand new in each and every moment. — John Bradshaw
- The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at… — Richard Branson
- I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions… — Richard Branson