Against Believing Quotes by William Bernbach

More Quotes by William Bernbach

William Bernbach has 53 quotes on this site. A few more worth reading:

• Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
• The most powerful element in advertising is the truth.
• Today's smartest advertising style is tomorrow's corn.
• Just because your ad looks good is no insurance that it will get looked at. How many people do you know who…
• In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
• Nobody counts the number of ads you run; they just remember the impression you make.
• In communications, familiarity breeds apathy.
• Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead…
• It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what…
• Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with…
• A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
• In advertising, not to be different is virtually suicidal.

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