Executives Quote by C. K. Prahalad
“Executives are constrained not by resources, but by their imagination.”
About This Quote
Source Book: The Core Competence of the Corporation, C. K. Prahalad, 1990
Executives limit their potential by not thinking beyond existing assets.
In simple terms: Imagination, not resources, drives breakthrough.
Cultivate bold, creative thinking.
Themes
Mood
Type
When to use this quote
- product development
- business model redesign
- market entry
- R&D prioritization
Key Concepts
Questions to Reflect On
- What assumptions are you making about what's possible?
- How can you expand your mental models?
Imagination alone cannot overcome structural constraints.