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Communication Quote by Bruce Cannon Gibney

“Given that people spend more than twice as many hours watching TV than they do socializing, TV sets the tone for all communication, and that tone is unidirectional, the conveyance of opinion rather than the mutuality of conversation. The box speaks one way to the audience, and the people inside…” quote by Bruce Cannon Gibney
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““Given that people spend more than twice as many hours watching TV than they do socializing, TV sets the tone for all communication, and that tone is unidirectional, the conveyance of opinion rather than the mutuality of conversation. The box speaks one way to the audience, and the people inside the box often speak past each other; it’s soliloquy, not dialogue.””

Bruce Cannon Gibney

About This Quote

TV dominates communication time, shaping a one‑way, opinion‑driven tone that hinders genuine dialogue.

In simple terms: TV creates one‑way communication, limiting true conversation.

Key Takeaway

Seek balanced, interactive communication.

Themes

media communication dialogue

Mood

critical analytical

Type

media societal

When to use this quote

  • news consumption
  • family gatherings
  • online discussions

Key Concepts

information flow media influence

Questions to Reflect On

  • How does TV affect your personal conversations?
  • What alternatives promote mutual dialogue?
A Different Perspective

TV’s influence varies across cultures and platforms.

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