About Quote by Brit Morin

That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to…

— Eddy Cue

“He overtly thinks about the simplicity of Apple’s design and attention to detail. “We are primarily about building a really pure user experience that…

— Adam Lashinsky

“Apple at the core, its core value, is that we believe that people with passion can change the world for the better. … And…

— Steve Jobs

Apple is so focused on its vision that it does things in a very careful, deliberate way.

— John Sculley

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside…

— Steve Jobs

The wonderful thing about Apple technology is just how intuitive it is.

— James Dyson

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

— Tim Cook

The core value that differentiates Apple is our ability to innovate.

— Ron Johnson

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but…

— Ron Johnson

Apple's proven to be really good at taking what we're capable of with technology and making it useful and solve human problems.

— Evan Sharp

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder,…

— Tim Cook

“The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and great engineers…

— Walter Isaacson