Amount Quote by Brian Tracy
“Your solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount of money for it or has to be valuable to an enormous number of people who pay a small amount. And also the person you're talking to-especially if you want to raise capital or raise support-has to personally say, "I want that. I like that. That sounds really great. I want that for myself."”
About This Quote
Source Speech: Business Advice, Brian Tracy, 2000s
A product must be either high‑value for a few big payers or low‑price for many small payers, and the prospect must personally desire it.
In simple terms: Offer either premium or mass‑market value and get genuine excitement.
Key Takeaway
Create compelling, desired solutions.
Themes
value proposition
pricing strategy
customer desire
sales
entrepreneurship
Mood
confident
persuasive
Type
business
motivational
When to use this quote
- pitch meetings
- venture capital pitches
- product launches
- marketing campaigns
Key Concepts
premium market
mass market
psychology of desire
Questions to Reflect On
- How can you balance premium and mass appeal?
- What signals make a prospect say “I want that”?
A Different Perspective
May overlook niche needs that don't fit either extreme.
