Digital media Quote by Brian France
“Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.”
About This Quote
Source Speech: Automotive Innovation Conference, Brian France, 2018
Digital media expands fan bases and deepens engagement, requiring full brand presence.
In simple terms: Use digital tools to grow and connect with fans.
Key Takeaway
Embrace digital platforms fully.
Themes
marketing
technology
fan engagement
brand identity
Mood
enthusiastic
forward‑looking
Type
strategic
motivational
When to use this quote
- product launches
- event promotion
- artist outreach
Key Concepts
social media strategy
digital branding
audience analytics
community building
Questions to Reflect On
- How can you integrate offline and online fans?
- What metrics show genuine engagement?
A Different Perspective
May alienate non‑digital audiences.
