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Big decisions Quote by Brené Brown

“When we charge headlong into big decisions, it may be because we don’t want to know the answers that will emerge from doing due diligence. We know that fact-finding might lead us away from what we think we want.” quote by Brené Brown
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““When we charge headlong into big decisions, it may be because we don’t want to know the answers that will emerge from doing due diligence. We know that fact-finding might lead us away from what we think we want.””

Brené Brown

About This Quote

Source Book: Daring Greatly, Brené Brown, 2012

People sometimes avoid thorough research because they fear the results may contradict their desired outcome.

In simple terms: Avoiding facts to keep desired outcomes.

Key Takeaway

Embrace due diligence even when uncomfortable.

Themes

decision making fear self-deception

Mood

anxious reflective

Type

motivational cautionary

When to use this quote

  • career choices
  • investment decisions
  • relationship negotiations
  • personal goals

Key Concepts

cognitive bias risk aversion self-justification

Questions to Reflect On

  • What decisions are you avoiding?
  • How could thorough research change your view?
A Different Perspective

May lead to suboptimal outcomes if ignored.

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