Books Quote by Bob Torres
““In her book Tangled Routes: Women, Work, and Globalization on the Tomato Trail, Deborah Barndt examines the seemingly simple tomato from its historic and contemporary roots in Mexico all the way to its final consumption in fast-food outlets and grocery stores. What evolves in examining a product this way is a portrait that defies our simplistic notion of commodities. Rather than seeing a simple, straightforward line from the producer to the consumer, we begin to see a process of production that is tied in to politics, power, gender, technology, and environmental quality.The production of something we consider so basic and simple—a supermarket tomato—becomes a lesson in the dynamics of social power, cast over the course of several thousand miles.””
About This Quote
Source Book: Tangled Routes: Women, Work, and Globalization on the Tomato Trail by Deborah Barndt, 2010
Examining a common commodity reveals hidden networks of politics, gender, technology, and environment that shape its journey from farm to table.
In simple terms: Every product carries complex social and ecological stories.
Key Takeaway
Look beyond the surface of everyday items.
Themes
economics
gender
environment
globalization
power
Mood
thoughtful
critical
Type
analytical
educational
When to use this quote
- food policy
- supply chain analysis
- consumer education
- environmental advocacy
Key Concepts
commodity chains
social dynamics
political economy
Questions to Reflect On
- How do everyday choices reflect hidden power structures?
- What responsibilities do consumers have?
A Different Perspective
Complexities may be overlooked in fast‑moving markets.
