Anchors Quote by Bob Burg
“I started out as a television news anchor but I wasn't very good at it. I think I was too positive. I wanted to begin every newscast by saying, 'Good evening, in the news tonight...everything's great! Go to sleep. We'll let you know if anything important comes up.'”
About This Quote
Source Interview: Podcast on Media Careers, Bob Burg, 2018
Over‑optimism in news delivery can undermine credibility; authenticity and measured tone are essential.
In simple terms: Being too positive can hurt trust.
Key Takeaway
Adopt a balanced, factual presentation style.
Themes
media
communication
credibility
Mood
reflective
serious
Type
professional
advice
When to use this quote
- news anchoring
- public speaking
- media training
Key Concepts
journalism ethics
audience perception
tone management
Questions to Reflect On
- When is optimism appropriate in reporting?
- How do you balance hope and realism?
A Different Perspective
Excess positivity may appear disingenuous to viewers.
