Buying Quote by Blake Mycoskie
“When you're buying a pair of TOMS, if you don't feel like you're part of a community, then I've failed.”
About This Quote
Source Speech: TOMS brand launch event, 2006
Links product purchase to feeling part of a community; failure to do so means the brand missed its purpose.
In simple terms: Buying should create community.
Key Takeaway
Ensure community impact.
Themes
brand loyalty
community building
social impact
marketing
Mood
inspirational
strategic
Type
marketing
social entrepreneurship
When to use this quote
- marketing campaigns
- customer engagement
- social entrepreneurship
Key Concepts
consumer identity
social responsibility
brand purpose
Questions to Reflect On
- How can brands authentically foster community?
- What metrics indicate genuine community connection?
A Different Perspective
Community feeling is hard to measure.
