Skip to content

Goals Quote by Ben Horowitz

“Some things that you want to encourage will be quantifiable, and some will not. If you report on the quantitative goals and ignore the qualitative ones, you won’t get the qualitative goals, which may be the most important ones. Management purely by numbers is sort of like painting by numbers—it’s…” quote by Ben Horowitz
Download Open image
““Some things that you want to encourage will be quantifiable, and some will not. If you report on the quantitative goals and ignore the qualitative ones, you won’t get the qualitative goals, which may be the most important ones. Management purely by numbers is sort of like painting by numbers—it’s strictly for amateurs.””

Ben Horowitz

About This Quote

Source Book: The Hard Thing About Hard Things, 2014

Relying only on quantitative metrics ignores essential qualitative outcomes, leading to incomplete management.

In simple terms: Numbers alone miss important goals.

Key Takeaway

Include qualitative measures in performance reviews.

Themes

leadership metrics decision making

Mood

reflective analytical

Type

advice philosophical

When to use this quote

  • setting OKRs
  • employee satisfaction surveys
  • customer experience tracking

Key Concepts

quantitative vs qualitative assessment management philosophy

Questions to Reflect On

  • How do you balance data with intuition?
  • What qualitative signs indicate success?
A Different Perspective

Quantitative data can be misleading without context.

3.7 out of 5 (9 ratings)

More by Ben Horowitz

Explore all 207 Ben Horowitz quotes

More Goals quotes

Browse all 21,279 Goals quotes