Goals Quote by Ben Horowitz
““Some things that you want to encourage will be quantifiable, and some will not. If you report on the quantitative goals and ignore the qualitative ones, you won’t get the qualitative goals, which may be the most important ones. Management purely by numbers is sort of like painting by numbers—it’s strictly for amateurs.””
About This Quote
Source Book: The Hard Thing About Hard Things, 2014
Relying only on quantitative metrics ignores essential qualitative outcomes, leading to incomplete management.
In simple terms: Numbers alone miss important goals.
Include qualitative measures in performance reviews.
Themes
Mood
Type
When to use this quote
- setting OKRs
- employee satisfaction surveys
- customer experience tracking
Key Concepts
Questions to Reflect On
- How do you balance data with intuition?
- What qualitative signs indicate success?
Quantitative data can be misleading without context.