Saul Bass

A new 'look' for any organization cannot be a papier-mache cover, tacked on with Scotch tape under the heading of 'beautification.' It…

— Saul Bass

In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick…

— Saul Bass

My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of…

— Saul Bass

I work on the assumption that in the crowded mass communication field today you have to get in and get out with…

— Saul Bass

Way back in the beginning, I would say in the 20s, when titles were first being treated for films, there was a…

— Saul Bass

Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum…

— Saul Bass

When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an…

— Saul Bass

Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.

— Saul Bass

I want to make beautiful things, even if nobody cares.

— Saul Bass

I think that the sun*like rainbow growing out of the hand is open to many alternate positive interpretations. One may say it's…

— Saul Bass

The key to industrial leadership is technology and design; of the two, technology is quantifiable and design is not. Technological improvements might…

— Saul Bass

The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It…

— Saul Bass

I shattered the notion that a movie had to be advertised with realistic elements from the story.

— Saul Bass

This is my real concern: to give each film a unique individuality.

— Saul Bass

There's nothing worse that you can do than create an aura about a company that's not substantiated by fact. It's not only…

— Saul Bass

Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

— Saul Bass

When Braniff abandoned stripes, they wound up with a flying jelly bean and that's not a good feeling for passengers.

— Saul Bass

I'm a filmmaker and I intend to continue making films of all kinds, in any manner, shape, or form - short or…

— Saul Bass

In 'Cape Fear,' all that water and the reflections and these threatening and submerged images in the water - that signals the…

— Saul Bass

Hitchcock loved long convoluted shots that contained a lot of tracking and camera moves.

— Saul Bass

My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story,…

— Saul Bass

Logos are a graphic extension of the internal realities of a company.

— Saul Bass

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable.

— Saul Bass

I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have…

— Saul Bass

My view... was that something could happen during the credits that could help the film, so that the establishing shots aren't carrying…

— Saul Bass