Beautification Quote by Saul Bass
“A new 'look' for any organization cannot be a papier-mache cover, tacked on with Scotch tape under the heading of 'beautification.' It has to be based on a probing examination of the company and the people who work for it. As a result, the eventual external visual design becomes the graphic extension of the internal realities of a company.”
About This Quote
Source Book: Design: The Invention of the Visual World, 1994
A superficial visual makeover fails unless it reflects deep organizational truths discovered through thorough analysis.
In simple terms: Design must reflect internal reality.
Key Takeaway
Align design with core values.
Themes
design
authenticity
organizational culture
branding
Mood
reflective
strategic
Type
analytical
inspirational
When to use this quote
- company rebranding
- employee engagement
- strategic planning
- leadership workshops
Key Concepts
systems thinking
human-centered design
Questions to Reflect On
- How can you uncover authentic internal values?
- What processes ensure design reflects reality?
A Different Perspective
Superficial changes may be ignored by stakeholders.
![“The heart becomes sick, as the body becomes sick, and its remedy is al-Tawbah (repentance) and protection [from transgression]. It becomes rusty as a mirror becomes rusty, and its clarity is obtained by remembrance. It becomes naked as the body becomes naked, and its beautification is al-Taqwa. It…” quote by Ibn Qayyim Al-Jawziyya](https://sms4smile.com/quotes/img-quotes/454/ibn-qayyim-al-jawziyya-10803_als_the-heart-becomes-sick-as-the-body-becom_66500.jpg)
