Believe Quote by Saul Bass
“The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It gets better. But it’s not good. It gets worse. You got at it again. Then you desperately stab at it, believing “this isn’t going to work.” And it does!”
About This Quote
Source Interview: 1995 interview with Saul Bass, published in Design Magazine
The quote describes the iterative nature of creative work, where repeated attempts and failures eventually lead to success, though the process can feel chaotic and discouraging.
In simple terms: Creative work often fails before it succeeds.
Key Takeaway
Embrace failure as part of the creative process.
Themes
creativity
perseverance
iteration
Mood
determined
reflective
Type
motivational
inspirational
When to use this quote
- product development
- artistic projects
- software engineering
- marketing campaigns
Key Concepts
design
problem solving
resilience
Questions to Reflect On
- What patterns do you notice in your failures?
- How can you turn frustration into insight?
A Different Perspective
Success may still require learning from each failure, not just persistence.
