When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today… — Martin Sorrell Alternatives Copy Share Image
The challenges some European economies have are such that it makes it very difficult for them. You have to go where the… — Martin Sorrell Challenges Copy Share Image
[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it… — Martin Sorrell Believe Copy Share Image
You have to see it on a broader level. But you also have to activate it properly. — Martin Sorrell Activate Copy Share Image
Somebody who is unique - and this will get me into trouble - by definition cannot be replaced. — Martin Sorrell Definitions Copy Share Image
I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then. — Martin Sorrell Bags Copy Share Image
Formula One is not just multinationals. It's also about national players wanting to get global coverage. — Martin Sorrell Coverage Copy Share Image
Despite streaming, despite the rise of tablets and smartphones - all the implications which in theory would make linear TV less important… — Martin Sorrell Despite Copy Share Image
The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he… — Martin Sorrell Crap Copy Share Image
In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation. — Martin Sorrell Branding Copy Share Image
Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you… — Martin Sorrell Advisors Copy Share Image
The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to… — Martin Sorrell America Copy Share Image
And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there… — Martin Sorrell Argument Copy Share Image
If you are a driver of a team and have a certain set of sponsors, who is the target market for those… — Martin Sorrell Certain Copy Share Image