Jonathan Ive Quotes

97 quotes in 946 categories

• Different and new is relatively easy. Doing something thats genuinely better is very hard.
• I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can…
• One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being…
• Goal we've always had for design at Apple is to create solutions that are inevitable.
• If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
• We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving…
• With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of…
• People’s interest is in the product, not in its authorship,
• My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can…
• I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good…
• Titles or organizational structures, that’s not the lens through which we see our peers,
• Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital…
• It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.
• Simplification is one of the most difficult things to do.
• That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
• A lot of what we are doing is getting design out of the way.
• The best ideas start as conversations.
• If something is not good enough, stop doing it.
• A small change at the beginning of the design process defines an entirely different product at the end.
• If you are truly innovating, you don't have a prototype you can refer to.

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