All Jonathan Ive Quotes
- It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by… Confident
- The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative… Alternative
- Design is a word that's come to mean so much that it's also a word that has come to mean nothing. Design
- It's very easy to be different, but very difficult to be better. Better
- Very often design is the most immediate way of defining what products become in people's minds. Defining
- So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's… Achieve
- That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities. Company
- When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole. Bit
- I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just… Absence
- The memory of how we work will endure beyond the products of our work. Beyond
- You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. Able
- Apple's Jony Ive describes his "fanatical" approach to design in new interview Apples
- I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended… Basic
- Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the… Aware
- We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the… Ask
- If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for. Better
- The word design is everything and nothing. The design and the product itself are inseparable. Design
- Objects and their manufacture are inseparable, you understand a product if you understand how it's made. Design
- When something exceeds your ability to understand how it works, it sort of becomes magical. Ability
- True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course. Course