Jonathan Ive Quotes
- Simplicity is somehow essentially describing the purpose and place of an object and product.
- The absence of clutter is just a clutter-free product. That's not simple.
- To design something really new and innovative you have to reject reason.
- We shouldn't be afraid to fail- if we are not failing we are not pushing.
- There are 9 rejected ideas for every idea that works.
- The computer industry is creatively bankrupt.
- What we don't include is as important as what we do include.
- What we make testifies who we are. People can sense care and can sense carelessness.
- To do something innovative means that you reject reason.
- Perhaps I'd like to design cars, but I don't think I'd be much good at it.
- When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed…
- Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
- There's no other product that changes function like the computer.
- Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
- As a kid, I remember taking apart whatever I could get my hands on.
- One thing most people don't know is that Steve Jobs is an exceptional designer.
- Really great design is hard. Good is the enemy of great,
- The best design explicitly acknowledges that you cannot disconnect the form from the material--the material informs the form,
- In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings…
- I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech…