Jonathan Ive Quotes

97 quotes in 946 categories

• Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and…
• There's no learning without trying lots of ideas and failing lots of times.
• Designing and developing anything of consequence is incredibly challenging.
• The nature of having ideas and creativity is incredibly inspiring.
• What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and…
• I think subconsciously people are remarkably discerning. I think that they can sense care.
• I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
• I discovered at an early age that all I've ever wanted to do is design.
• I left London in 1992, but I'm there 3-4 times a year, and love visiting.
• The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of…
• You learn a lot about vital corporations through non-vital corporations.
• Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame…
• At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything…
• What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is…
• I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.
• There is beauty when something works and it works intuitively.
• It never ceases to amaze me what it takes to develop and bring to mass production a product.

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