Jonathan Ive Quotes

97 quotes in 946 categories

• It's very easy to make something that is new. So we are trying to make things that are better.
• We don't do focus groups - that is the job of the designer.
• The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.
• As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
• We say no to a lot of things so we can invest an incredible amount of care on what we do.
• The most important thing is that you actually care, that you do something to the very best of your ability
• Apple stood for something and had a reason for being that wasn't just about making money.
• The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional…
• There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
• We're very genuinely designing the best products that we can for people.
• The quest for simplicity has to pervade every part of the process. It really is fundamental.
• We try to solve very complicated problems without letting people know how complicated the problem was.
• We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who make…
• Simplicity is not the absence of clutter,
• We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal…
• Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying…
• We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values.…
• And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No…
• Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing…
• Its difficult to do something radically new, unless you are at the heart of a company.

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