"Apple was very close to bankruptcy and to……" — Jonathan Ive

"Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around."

— Jonathan Ive

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97 Quotes by Jonathan Ive

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More Apple Quotes

This quote is filed under Apple Quotes, one of 830 quotes in that category. Here are a few more:

Millions saw the apple fall, but Newton was the one who asked why. — Bernard Baruch
For an Apple is in it self a little Universe; the Seed, hotter than the other parts thereof, is its… — Cyrano de Bergerac
When I met Apple, I made it very clear that I am an old punk and I have never done… — Bjork
I think the only reason you visit an Apple store is because you wonder what life is like on another… — Lewis Black
I have to have lemon and honey. I have to have apple cider vinegar, Braggs. And I have to have… — Mary J. Blige
In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million.… — Nolan Bushnell
Of emotions, of love, of breakup, of love and hate and death and dying, mama, apple pie, and the whole… — Johnny Cash
With an apple I will astonish Paris. — Paul Cezanne
Why not upset the apple cart? If you don't, the apples will rot anyway. — Frank A. Clark
My wife gets all the money I make. I just get an apple and clean clothes every morning. — Ray Romano
Interesting - I use a Mac to help me design the next Cray.(when he was told that Apple Inc. had… — Seymour Cray
The rest of the world loves soccer. Surely we must be missing something. Uh, isn't that what the Russians told… — Unknown Author

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