Jonathan Ive Quotes

97 quotes in 946 categories

• It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by…
• The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative…
• Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
• It's very easy to be different, but very difficult to be better.
• Very often design is the most immediate way of defining what products become in people's minds.
• So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's…
• That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.
• When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.
• I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just…
• The memory of how we work will endure beyond the products of our work.
• You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
• Apple's Jony Ive describes his "fanatical" approach to design in new interview
• I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended…
• Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the…
• We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the…
• If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.
• The word design is everything and nothing. The design and the product itself are inseparable.
• Objects and their manufacture are inseparable, you understand a product if you understand how it's made.
• When something exceeds your ability to understand how it works, it sort of becomes magical.
• True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

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