John Sculley

I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing…

— John Sculley

Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.

— John Sculley

Apple and Samsung are selling in such high volumes, and they're vertically integrated more and more, that it's very, very hard for…

— John Sculley

Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything.…

— John Sculley

Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.

— John Sculley

If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today

— John Sculley

Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that…

— John Sculley

The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would…

— John Sculley

What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not…

— John Sculley

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything…

— John Sculley

The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning…

— John Sculley

If you repeat something long enough people believe it's what happened.

— John Sculley

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.

— John Sculley

I was recruited by Pepsi and put out in Pittsburgh, and I worked in the bottling lines, and then I was sent…

— John Sculley

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

— John Sculley

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

— John Sculley

Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.

— John Sculley

The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment

— John Sculley

Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.

— John Sculley

Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the…

— John Sculley

One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For…

— John Sculley

I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television…

— John Sculley

No great marketing decisions have ever been made on qualitative data

— John Sculley

If you spend too much time worrying about how other people perceive you, you'll never break the rules.

— John Sculley

Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was…

— John Sculley