The goal of social media is to turn customers into a volunteer marketing army — Jay Baer Army Copy Share Image
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both… — Jay Baer Accountability Copy Share Image
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive. — Jay Baer Customers Copy Share Image
Activate your fans, don’t just collect them like baseball cards. — Jay Baer Activate Copy Share Image
All companies would be better off if they stopped trying to be amazing and just focused on being useful. — Jay Baer Better off Copy Share Image
The goals of content are consumption, then behavior. The goals of social are participation, then behavior. — Jay Baer Behavior Copy Share Image
“You can’t survive by shouting the loudest and relying solely on anachronistic interruption marketing. You can’t proclaim you’re featuring the “biggest sale… — Jay Baer Every day Copy Share Image
The goal is not to be good at social media, the goal is to be good at business because of social media. — Jay Baer Be good Copy Share Image
Social media changes the relationship between companies and customers from master and servant, to peer to peer. — Jay Baer Company Copy Share Image
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page. — Jay Baer Firsts Copy Share Image
