Jay Baer

“Hugging your haters is not a cost. It’s a profit center”

— Jay Baer

Social media is the ultimate canary in the coal mine

— Jay Baer

You must market your marketing.

— Jay Baer

Make your marketing so useful people would pay you for it.

— Jay Baer

Social media is about people, not logos.

— Jay Baer

Passion is the gasoline of social media,

— Jay Baer

You must fight social media fire with social media water.

— Jay Baer

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

— Jay Baer

Customers are ninjas now. They are stealthily evaluating you right under your nose.

— Jay Baer

The biggest benefit of doing an interview podcast is the relationships you build.

— Jay Baer

Activate your fans, don’t just collect them like baseball cards.

— Jay Baer

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

— Jay Baer

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

— Jay Baer

The goal is not to be good at social media, the goal is to be good at business because of social media.

— Jay Baer

In 2012, 40 of the top companies to work for were also among the top companies in social media.

— Jay Baer

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

— Jay Baer

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as…

— Jay Baer

Everyone says social media is a unicorn, but maybe it’s just a horse?

— Jay Baer

When brands talk about themselves in real time, it’s just boring faster.

— Jay Baer

Content is the emotional and informational bridge between commerce and consumer.

— Jay Baer

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

— Jay Baer

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

— Jay Baer

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

— Jay Baer

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

— Jay Baer

The difference between Selling and Helping is just two letters.

— Jay Baer

True advocacy is born from culture, not technology or marketing.

— Jay Baer

95% of millennials say their friends are the most credible source of product information.

— Jay Baer

Facebook Fan Pages are email newsletters with smaller pictures.

— Jay Baer

Content pays an ongoing information annuity that other forms of marketing simply do not.

— Jay Baer

Inspiration doesn't respond to meeting requests. You can't schedule greatness.

— Jay Baer