Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. — David Droga Advertising Copy Share Image
I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting… — David Droga Father Copy Share Image
I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. — David Droga Good Copy Share Image
Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's… — David Droga Behavior Copy Share Image
The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking… — David Droga Best Copy Share Image
Creativity is a game changer. That's true of society, in advertising and in life. — David Droga Change Copy Share Image
Under Armour is not about the Left or the Right. It's about moving forward together. — David Droga Moving Copy Share Image
The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change… — David Droga Advertising Copy Share Image
If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and… — David Droga Better Copy Share Image
We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it… — David Droga Canvas Copy Share Image
The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that… — David Droga Future Copy Share Image
Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. — David Droga Advertising Copy Share Image
It's not about being the biggest or the place with the most pins in a map. We want to be the most… — David Droga Map Copy Share Image
We work in an industry where people invent technology to avoid what we create. — David Droga Avoid Copy Share Image
People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. — David Droga Express Copy Share Image
The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo… — David Droga Average Copy Share Image
To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths -… — David Droga Belonging Copy Share Image
Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy… — David Droga Great Copy Share Image
The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to… — David Droga Balance Copy Share Image
Just because you can do something, it doesn't mean you need to - restraint is something I admire. At the end of… — David Droga Admire Copy Share Image
I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. — David Droga Advertising Copy Share Image
