Artist Quote by David Droga
“We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.”
About This Quote
Source Speech: Advertising Industry Keynote, 2018
Content must be tailored to the audience's context—time, place, and device.
In simple terms: Context matters more than medium.
Key Takeaway
Design for the consumer's situation.
Themes
advertising
media
context
audience
Mood
strategic
practical
Type
business
inspirational
When to use this quote
- campaign planning
- media buying
- creative strategy
Key Concepts
user experience
media consumption
platform shift
Questions to Reflect On
- What context do you overlook?
- How can you adapt content quickly?
A Different Perspective
Ignoring context leads to wasted spend.
