Slogan Quote by Anonymous
““Your Highlight on page 63 | location 958-961 | Added on Thursday, 5 June 2014 15:38:27 A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks with her friends. The slogan reminds the user, “Here’s why it’s worth recommending us; here’s why your friends and colleagues will be glad you told them about us.” And best of all, the script guarantees that the word of mouth is passed on properly – that the prospect is coming to you for the right reason.””
About This Quote
Source Book: Purple Cow by Seth Godin, 2003
A concise, shareable message (script) helps customers recommend a product effectively, ensuring referrals are genuine and motivated.
In simple terms: A clear script makes word‑of‑mouth marketing work.
Key Takeaway
Create a simple, compelling recommendation script.
Themes
marketing
referral
communication
branding
Mood
enthusiastic
professional
Type
advertising
instructional
When to use this quote
- sales pitches
- customer onboarding
- networking events
- online reviews
Key Concepts
viral marketing
social proof
customer advocacy
Questions to Reflect On
- How can you personalize the script for different audiences?
- What makes a recommendation feel genuine?
A Different Perspective
The script may sound forced if not authentic to the brand.
![“Ni dieu ni maître! (Neither God nor master) [Feminist and labour slogan translated to 'No gods, no masters']” quote by Anonymous](https://sms4smile.com/quotes/img-quotes/41f/anonymous-1_feminism_ni-dieu-ni-ma-tre-neither-god-nor-master_1741284.jpg)
