“A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks with her friends. The slogan reminds the user, “Here’s why it’s worth recommending us; here’s why… — Seth Godin Copy Share Image
“Your Highlight on page 63 | location 958-961 | Added on Thursday, 5 June 2014 15:38:27 A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks… — Anonymous Copy Share Image
