Change Quote by Anonymous
“What people resist is not change per se, but loss.”
About This Quote
People fear losing what they have more than the idea of change itself.
In simple terms: Loss scares more than change.
Address perceived loss to ease change.
Themes
Mood
Type
When to use this quote
- organizational restructuring
- personal habit change
- policy reform
Key Concepts
Questions to Reflect On
- What loss are you protecting?
- How can you reframe loss as gain?
Change can be embraced if benefits outweigh perceived losses.