Valuable Quote by Anonymous
““Kumar, V. J., Petersen, A., and Leone R. P. (2007). How Valuable is Word of Mouth?. Harvard Business Review, October, 139-146.””
About This Quote
Source Citation: Harvard Business Review, October 2007, “How Valuable is Word of Mouth?”
The article examines the impact and value of word‑of‑mouth marketing.
In simple terms: Word‑of‑mouth influences consumer decisions.
Key Takeaway
Leverage personal recommendations in marketing.
Themes
marketing
communication
trust
Mood
analytical
strategic
Type
business
educational
When to use this quote
- product launch
- brand building
- customer service
Key Concepts
business strategy
consumer behavior
Questions to Reflect On
- How can you encourage authentic referrals?
- What metrics measure word‑of‑mouth impact?
A Different Perspective
Effectiveness depends on credibility and network size.