Book Quote by Claudia Osmond
““They say 90% of the promotion of a book comes through word of mouth. But you've somehow got to get your book into the hands of those mouths first!””
About This Quote
Source Interview: Publishing Insights with Claudia Osmond, 2023
Success in book sales relies heavily on early readers sharing the work, so authors must first place the book with influential people who will recommend it.
In simple terms: Books sell when early readers spread the word, so get the book to them first.
Key Takeaway
Target key influencers early.
Themes
marketing
networking
publishing
influence
Mood
optimistic
strategic
Type
advice
motivational
When to use this quote
- author events
- book giveaways
- review solicitations
- social media campaigns
Key Concepts
Word of mouth
social proof
network effects
Questions to Reflect On
- Who can champion your book?
- How can you incentivize early readers?
A Different Perspective
Not all audiences are reachable; some may ignore or give negative feedback.
