Audience Quote by Anonymous

Disputational knowing wants customers. It has no soul.

— Rumi

What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what…

— Peter Drucker

Marketing is what gets you noticed.

— Rowan Atkinson

We must learn what customers really want, not what they say they want or what we think they should want.

— Eric Ries

Knowledge creates the demand. The more people know about it, the more people will be interested and demand for things to be produced in…

— Maria Cornejo

“Knowing your customer means knowing what your customer really wants. Maybe it is your product, but maybe there’s something else, too: recognition, respect, reliability,…

— Harvey B. Mackay

Know thyself. Know the customer. Innovate.

— Beth Comstock

“Customers rarely know what they want until they don't get it.”

— William Vaughn

“Contrary to popular belief, my experience has shown me that the people who are exceptionally good in business aren't so because of what they…

— Michael E. Gerber

Good taste is not a substitute for knowledge

— Frank Lloyd Wright

Sometimes we become so expert in our own domain, we forget that customers may be less familiar.

— Ron Kaufman

Knowledge is the food of the soul.

— Plato