Apple Quote by Andy Hertzfeld
“Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years.”
About This Quote
Source Interview: 1990s Apple History Podcast, 2020
Apple initially supported the startup but later tried to dominate, leading to its eventual decline.
In simple terms: Apple helped then tried to crush the startup.
Key Takeaway
Beware of partners becoming competitors.
Themes
business
competition
startup
technology
Mood
cautious
reflective
Type
historical
business
When to use this quote
- venture funding
- product development
- team morale
- exit strategy
Key Concepts
market dynamics
power struggle
corporate strategy
Questions to Reflect On
- How can startups protect themselves from overbearing investors?
- What signs indicate a partner is becoming a threat?
A Different Perspective
Large companies may overreach and stifle innovation.
![“It's [programming] the only job I can think of where I get to be both an engineer and an artist. There's an incredible, rigorous, technical element to it, which I like because you have to do very precise thinking. On the other hand, it has a wildly creative side where the boundaries of imagination…” quote by Andy Hertzfeld](https://sms4smile.com/quotes/img-quotes/001/andy-hertzfeld-24074_art_it-s-programming-the-only-job-i-can-thin_250407.jpg)
