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August Quote by Andrew Card

“From a marketing point of view, you don't introduce new products in August.” quote by Andrew Card
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“From a marketing point of view, you don't introduce new products in August.”

Andrew Card

About This Quote

Source Speech: Business Strategy Seminar, 2015

Introducing new products in August is risky because consumer spending drops and attention shifts to summer activities.

In simple terms: August is a bad month for launches.

Key Takeaway

Plan launches for stronger sales periods.

Themes

marketing timing product launch

Mood

analytical pragmatic

Type

strategic practical

When to use this quote

  • launch planning
  • budget allocation
  • seasonal promotions

Key Concepts

seasonal consumer behavior market strategy

Questions to Reflect On

  • Is your product seasonal?
  • What alternative timing could work?
A Different Perspective

If a product is truly seasonal, August may be optimal; context matters.

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