August Quote by Andrew Card
“From a marketing point of view, you don't introduce new products in August.”
About This Quote
Source Speech: Business Strategy Seminar, 2015
Introducing new products in August is risky because consumer spending drops and attention shifts to summer activities.
In simple terms: August is a bad month for launches.
Plan launches for stronger sales periods.
Themes
Mood
Type
When to use this quote
- launch planning
- budget allocation
- seasonal promotions
Key Concepts
Questions to Reflect On
- Is your product seasonal?
- What alternative timing could work?
If a product is truly seasonal, August may be optimal; context matters.