Business Quote by Alex Johnston
“The need to engage businesses and decision makers with customers can only increase in importance, and as it does, the market research industry must recognise that engagement is a facet of what we do.”
About This Quote
Business and decision‑maker engagement with customers is growing, and market research must treat engagement as core to its mission.
In simple terms: Engagement with customers is becoming essential for business research.
Key Takeaway
Prioritize customer engagement in research strategies.
Themes
business strategy
customer insight
market research
Mood
analytical
strategic
Type
professional
insightful
When to use this quote
- product development
- sales strategy
- customer service
- innovation planning
Key Concepts
engagement models
decision‑making processes
Questions to Reflect On
- How can you balance engagement with rigorous data?
- What tools improve genuine customer interaction?
A Different Perspective
Overemphasis on engagement may overlook data quality.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)