Make Lie Quote by Aja Raden
““So, what do you do when you’ve invested heavily in an endeavor and then begin to realize that you may have backed the wrong horse? Simple. What did Rhodes and Oppenheimer of De Beers do after they cornered the market on diamonds, then realized they’d found so many that the stones were practically worthless? Lie. You lie and you try to make that lie real by making everyone else believe it. It’s called PR. Whether the story is about the alleged scarcity of diamonds or the boundless treasures of the New World, it’s all about good old-fashioned spin.””
About This Quote
Source Book: The Perfect Weapon by Aja Raden, 2020
When a venture fails, people often resort to deception and public relations to mask the truth and protect reputations.
In simple terms: Failed projects lead to spin and lies.
Key Takeaway
Recognize and confront reality, not just PR.
Themes
failure
deception
public relations
spin
reputation
truth
Mood
cautious
critical
skeptical
Type
analytical
reflective
When to use this quote
- corporate crises
- investment failures
- product launches
- political scandals
Key Concepts
cognitive bias
market manipulation
crisis management
Questions to Reflect On
- How do you differentiate genuine communication from manipulative spin?
- What are the long‑term costs of relying on PR to hide failure?
A Different Perspective
Spin can delay accountability and exacerbate damage.
