Games Quote by Adam Silver
“We want to get to a point where Twitter highlights lead to purchase of a live game”
About This Quote
Source Business Plan: Twitter Integration Strategy, 2023 proposal
The goal is to turn Twitter highlights into a sales funnel for live gaming events.
In simple terms: Convert highlights to purchases.
Key Takeaway
Leverage social buzz for sales.
Themes
marketing
technology
gaming
Mood
strategic
optimistic
Type
business
marketing
When to use this quote
- sports marketing
- e‑sports promotion
- social media campaigns
Key Concepts
conversion funnels
digital engagement
Questions to Reflect On
- What incentives will drive viewers to buy?
- How can you measure conversion success?
A Different Perspective
Reliance on highlights may not translate to actual sales without compelling offers.
![“We didn't see [the NBA lockout] as a victory at all. It was far from what we set it out to accomplish in bargaining, but I thought it was a fair compromise.” quote by Adam Silver](https://sms4smile.com/quotes/img-quotes/d80/adam-silver-74663_accomplish_we-didn-t-see-the-nba-lockout-as-a-victo_263552.jpg)
