Acquires Quote by Adam Lashinsky

“Salesforce acquires companies - it has snapped up 55 since 2006 - that are either more innovative or that have pioneered market segments that Salesforce hasn't yet cracked.” quote by Adam Lashinsky — Download Open image

“Salesforce acquires companies - it has snapped up 55 since 2006 - that are either more innovative or that have pioneered market segments that Salesforce hasn't yet cracked.”

Adam Lashinsky

About This Quote

Source Book: The Big Score, 2015

Salesforce grows by acquiring innovative firms, filling gaps in its product lineup and entering new markets.

In simple terms: Salesforce buys innovative companies to expand.

Key Takeaway

Consider strategic acquisitions for growth.

Themes

business innovation growth strategy

Mood

analytical strategic

Type

business insight

When to use this quote

startup funding
product diversification
industry analysis

Key Concepts

M&A market expansion technology integration

Questions to Reflect On

What makes a target company a good fit?
How does integration affect existing teams?

A Different Perspective

Acquisitions can dilute brand identity.

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Acquires Acquires Companies Business Companies Snapped Either Investing Market More Salesforce Acquires Segments Salesforce Snapped Up

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