““Human minds settle into fixed ways of looking at the world, and that’s always been true,” he said in a 1995 interview for the Smithsonian Institution’s oral history project. “I’ve always felt that death is the greatest invention of life. I’m sure that life evolved without death at first and found that without death, life didn’t work very well because it didn’t make room for the young.” At the time of the interview Jobs was trying to build NeXT, a software company aiming to disrupt existing players.””