Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to… — Steve Jobs Copy Share Image
The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't… — Steve Jobs Copy Share Image
This is a very noisy world, so we have to be very clear what we want them to know about us — Steve Jobs Copy Share Image
Stealing things is everybody's problem. We [Apple Inc.] own a lot of intellectual property, and we don't like when people steal it.… — Steve Jobs Copy Share Image
If you want to live your life in a creative way, as an artist, you have to not look back too much.… — Steve Jobs Copy Share Image
People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task… — Steve Jobs Copy Share Image
Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way… — Steve Jobs Copy Share Image
I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a… — Steve Jobs Copy Share Image
No one wants to die. Even people who want to go to heaven don't want to die to get there. — Steve Jobs Copy Share Image
You have to be burning with "an idea, or a problem, or a wrong that you want to right." If you're not… — Steve Jobs Copy Share Image
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and… — Steve Jobs Copy Share Image
That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image
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